Water Journal : Water Journal November 2015
WATER NOVEMBER 2015 30 Innovation Spotlight Sydney-based Optimos Solutions is bringing a unique and powerful technology from the United States to Australia for the rst time. The ZAPS Technologies LiquIDTM (pronounced Liquid ID) Station is a real- time multi-parameter water quality monitoring system that Optimos Solutions, which was founded by Phil Krasnostein in 2011, is keen to introduce to the Australian market. After studying chemical engineering at Monash University, Phil spent 40 years in a range of process-related manufacturing industries. In 2004, he co-founded Nubian Water Systems, a water treatment company specialising in domestic and commercial greywater treatment and recycling. Phil believes his depth of experience in engineering and process industries means he is well placed to deliver LiquID technology to Australia, while his time at Nubian has given him a better understanding of the application of this kind of technology and the issues that face the water industry. Optimos Solutions' vision is to provide a series of advanced solutions in the management of water quality and water treatment systems. The company works with several alliance partners, each of which bring complementary skills and add real value to the technologies Optimos offers to the market. Among these is Risk Edge, a consultancy that helps enterprises drive ef ciencies by increasing understanding and management of their risk opportunities, and Global Environment Corporation, which has specialist skills in analytical chemistry, environmental monitoring and cleaner production. LiquID is not the only real-time multi-parameter water quality monitoring system on the market, but it does have unique capabilities including the measurement of parameters such as BOD, E. coli, Total THMs, VFAs and low-level TSS, all without the use of reagents or consumables. It also reports a new data point for each parameter being measured, at roughly two-minute intervals. With this technology and the additional skills of its alliance partners, Optimos hopes to have a signi cant impact in an industry that strives for increased ef ciencies and cost reductions. For example, says Phil, LiquID is a promising prospect for water utilities looking for ways to reduce costs, as it can minimise (and potentially remove) the cost of manual sampling and analysis. LiquID owes its debut in Australia to social media, a quick search and a phone call. After seeing the technology referred to in a LinkedIn conversation, Phil Googled the company, then picked up the phone and called them. He then worked with ZAPS, the developer and manufacturer in the US, before returning to Australia to distribute the technology. Despite LiquID's potential to deliver ef ciencies and cost savings to its customers, most of the larger utilities have been slow to adopt technologies. Phil suggests that there may be an "entry requirement that requires small entrants to gain the acceptance and credibility that comes from working with the larger utilities". However, Phil's experience has been that it is dif cult for a small company with a new and different technology to overcome the inertia and risk-averse approach of many of the large utilities. While this has been a hard nut to crack, Phil has found more success with smaller regional utilities that often have the interest, focus and the ability to make the decisions that are required to introduce the new technology into the organisation. However, barriers to larger utilities are starting to break down and industrial companies are beginning to show interest. Optimos is now focused on building capability and is currently actively pursuing the rst of what will become a small portfolio of specialised technologies focusing on water quality management. Says Phil: "We fully support whatever technology we get ourselves involved in, by working with customers to help them understand it, all the way through to maximising its value in implementation." Optimos Solutions is one of the technology companies taking part in the Australian Water Association's Incubator Programme, which is sponsored by Industry Capability Network (ICN), PwC and ANZ. The 12-month Programme provides innovators with a range of tailored business-to-business meetings, and myriad opportunities to promote their products to the water industry and water-using industries. Optimos Solutions will showcase its product at the Australian Water Association's Innovation Forum at Royal Randwick Racecourse in Sydney 10--11 March 2016. To nd out more about the Innovation Incubator Programme and the Innovation Forum please email email@example.com COULD THIS BE THE SOLUTION TO YOUR WATER QUALITY MONITORING WOES? Optimos Solutions is introducing to Australia a new real-time multi-parameter water quality monitoring system that offers a range of innovative features. LiquIDTM installed at the Winmalee STP in New South Wales.
Water Journal September 2015
Current Feb 2016