Water Journal : Water Journal August 2012
conference reviews 46 AUGUST 2012 water Australia Makes an Impact at Singapore International Water Week Singapore International Water Week (SIWW) 2012 was held from 1--5 July at the Marina Bay Sands Expo and Convention Centre in Singapore. Themed 'Water Solutions for Liveable and Sustainable Cities', and held together with the World Cities Summit and CleanEnviro Summit Singapore, the event attracted an impressive 18,554 participants from 104 countries and/or regions, and welcomed a record 750 participating companies. Australia's presence at SIWW was our largest yet, with AWA once again organising the popular Australian Business Forum. Senator Don Farrell, Parliamentary Secretary for Sustainability and Urban Water, gave the key address to a near capacity audience. Other speakers included National Water Commission CEO, James Cameron, and Professor Gary Jones of eWater. The Forum provided the ideal platform through which to communicate the current water situation in Australia and the challenges that are being faced. Meanwhile, waterAUSTRALIA, the promotional arm of the Australian water sector, coordinated an Australian exhibitors' pavilion. Twenty organisations were represented, including large businesses such as GHD, UGL and Transfield Services at one end of the scale and emerging companies such as StarWater, Nubian, BioGill and Detection Services at the other. Also present were representatives from AWA, Water Services Association of Australia (WSAA) and several of Australia's major water R&D entities. The waterAUSTRALIA pavilion attracted a large number of visitors and several of the exhibitors reported serious interest that should lead to contracts. This was in part due to the business-matching program that was offered and delivered by the Water Supplier Advocate, Bob Herbert AM, and the Singapore Austrade office. With Austrade switching its focus from export facilitation to attracting investment into Australia, the likelihood is that waterAUSTRALIA will be called upon to host more Australian pavilions at international exhibitions in the future. Indeed, waterAUSTRALIA has already secured space for an Australian Pavilion at WEFTEC in New Orleans in the US, to be held in the first week of October. Networking Reception One of the highlights of the week was a networking reception held at the Pavilion itself. Jointly funded by waterAUSTRALIA and the Department of Industry, Innovation, Science, Research and Tertiary Education, welcomes were extended to the 100 or so guests by Senator Farrell with introductory remarks from waterAUSTRALIA CEO, Les Targ, and Water Supplier Advocate, Bob Herbert. It provided an opportunity for Australian delegates to discuss business and professional matters among themselves and with their international guests. For the companies exhibiting, being part of the waterAUSTRALIA pavilion provided them with much greater visibility on an exhibition floor reminiscent of the 'Land of the Giants'. Combining the exhibition space with a business- matching program kept their investment to a manageable level and provided a greater opportunity to fully meet their objectives. For future exhibitions, the lessons were clear. A business- matching program is an important ingredient; however, the waterAUSTRALIA brand is taking hold internationally and is the key to drawing international interest in what our industry has to offer -- whether that be R&D, technology, education services, engineering and consulting and infrastructure products. Other Higlights A number of new projects and investments were also announced at this year's event, reinforcing SIWW as a major platform for water companies to share market trends, opportunities and explore collaborations. Key highlights include: • At the Middle East and North Africa Business Forum, Saudi Arabia's National Water Company announced that they would be investing approximately S$11 billion on capital expenditure on municipal water infrastructure such as water and used water treatment plants, networks and mains for four major cities -- Riyadh, Jeddah, Makkah and Taif -- over the next five years. • The Metropolitan Waterworks and Sewerage System (MWSS), the Philippines' leading water authority, announced a US$1.5 billion investment program to establish a Water Security Legacy (WSL) for the 15 million residents of Metro Manila. • Singapore-based United Engineers Limited (UEL) announced three environmental engineering contracts worth over S$70 million, including two projects at the Changi Water Reclamation Plant and one for a waste-to-energy project at a poultry farm in Singapore. • Singapore-based water company Hyflux launched its Hyflux Innovation Centre. Besides the executive and corporate offices, the centre will also house engineering design and technology commercialisation departments and R&D laboratories. • The inaugural Industrial Water Solutions Forum presented key industry perspectives on the challenges faced by the oil and gas, food and beverage, mining and chemical sectors and how innovative solutions can turn these challenges into business opportunities. • TechXchange saw strong interest with a turnout of over 200 participants, plus a line-up of 21 water R&D innovations from Singapore and all over the world. Feedback from the workshop has been positive, with investors expressing interest in several of the technology providers. • Prototypes of some new cutting-edge technologies, such as the Fish Activity Monitoring System, Aquaporin-based biomimetic membranes and the Parasitometer presented at the TechXchange, were also showcased at the Water Innovations@SIWW booth. The next Singapore International Water Week will be held in 2014. Please go to www.siww.com for more information.
Water Journal September 2012-1
Water Journal July 2012