Water Journal : Water Journal November 2013
WATER NOVEMBER 2013 8Special Update The activities of waterAUSTRALIA, which was established in 2009 as a wholly-owned subsidiary of the Australian Water Association, have now been integrated into AWA's enterprises. This has been done to better align AWA's staff resources to assist in the delivery of waterAUSTRALIA initiatives. For the last four years waterAUSTRALIA has been working to promote and develop new business for the Australian water industry both domestically and in international markets. It has pursued its goals with the Department of Industry, Commonwealth Government's Water Supplier Advocate, Austrade (Australian Trade Commission) and other agencies to help organisations in the industry achieve sales growth by bridging new business relationships and to, in turn, drive fresh economic opportunity for Australia's water sector. To ensure that waterAUSTRALIA can better deliver its offerings, and for AWA to provide added value to AWA membership, the Boards of both waterAUSTRALIA and AWA made the decision to integrate the operations. AWA's CEO, Jonathan McKeown, has assumed the role of Managing Director of waterAustralia since the end of September, and a transition plan has been developed to ensure that the programs being delivered will be enhanced and more widely promoted. This signi cant collaboration is a step forward that will ensure an increase in staff support to provide a variety of skills including marketing, event management and advocacy support to assist waterAUSTRALIA in delivering its initiatives. GETTING NICHE -- WHAT'S NEXT FOR CAPABILITY TEAMS? waterAUSTRALIA has developed ve Capability Teams tailored to speci c expertise across the industry: Enabling Platforms/ Technologies; Environmental Services; Irrigation; Mains Water and Water Recovery; and Reuse & Treatment. These teams are a starting point for small and medium-sized enterprises (SMEs) to be matched to products or services sought by the international market -- exposure SMEs may not have received otherwise. AWA will focus on the growth and types of activities and outcomes offered to the teams -- part of a 12-month plan being developed that will see Capability Teams undergo a series of targeted training sessions covering innovation, expanding market reach and increasing sales. The capability teams will be provided with specially tailored assistance to prepare them for new markets and will be encouraged to participate in AWA trade delegations to Asia and Europe in 2014. If you are interested in joining a Capability Team please email firstname.lastname@example.org GOING THE DISTANCE Over the next 12 months, waterAUSTRALIA's operations will place a strong emphasis on identifying international business opportunities, facilitating export growth, and amplifying local supplier brands to the international market. To set these gears in motion, waterAUSTRALIA will be working more collaboratively with Austrade and the Department of Industry to run missions internationally. The objective of each mission will be to present the Australian water industry to overseas markets and provide top-level business introductions with the potential to cultivate business leads. WATERAUSTRALIA: WHAT DOES THE FUTURE HOLD? The Australian Water Association refocuses the activities of waterAUSTRALIA We wish to thank previous waterAUSTRALIA CEO Les Targ for his strategic direction over the last four years. Les will still be involved with waterAUSTRALIA managing the Suppliers Access to Major Projects (SAMP) program that focuses on opportunities in the US market.
Water Journal September 2013
Water Journal December 2013