Water Journal : Water Journal February 2014
FEBRUARY 2014 WATER 13 AWA waterAUSTRALIA Update Express your interest in participating in this delegation, where you will have extensive opportunities to create international demand for your products and services across markets in Singapore and surrounding countries. You'll be offered a space at an Australian exhibition pavilion at SIWW, tailored business matching with key stakeholders, and follow-on meetings in Thailand, Malaysia or Indonesia to take full advantage of your stay in Asia. Increase your international brand visibility and contacts. Find out more about this exclusive opportunity at www.awa.asn.au/ wateraustralia or email email@example.com for more details. SHOWCASING WATER SOLUTIONS TO SMEC -- HOW DID IT GO? Through Department of Industry funding, ICN and AWA waterAUSTRALIA work collaboratively to showcase the capabilities of organisations that are part of a Water Industry Capability Team. In December, ICN in partnership with AWA waterAUSTRALIA ran a showcase for SMEC -- a global professional services rm that provides consultancy services on major infrastructure projects. Twelve Australian water industry rms presented their water solutions, from water treatment and re-use through to consultancy and enabling technologies, to a wide group of SMEC participants. This was a valuable and highly sought after platform for all participants -- SMEC is a prime user of water solutions within the delivery of its projects, both here in Australia and overseas. "The event was very effective in communicating information, networking and exploring opportunities in the Australian and international markets," said Daniel Cramer, Technical Principal, Contamination and Waste, SMEC. "It was refreshing to experience the enthusiasm of the different presenters. The round table and individual discussions were open and productive." Feedback received from participants was positive, with the majority of participants rating the quality of the SMEC contacts introduced through the showcasing process and the effectiveness of the events as a means to new opportunities as 'very good'. Following the success of the SMEC showcase, similar events are being planned for 2014. To nd current opportunities for your business, visit the ICN water directory at www.water.icn.org.au A POSITIVE OUTCOME FOR THE AUSTRALIAN WATER SOLUTIONS MISSION TO CHINA In December 2013, 12 innovative water rms from across the Australian water industry ventured to Beijing, Nanjing and Guangzhou in China to form the Australian Water Solutions Mission to China. Led by the Australian Water Supplier Advocate, Mr Bob Herbert AM, and supported by Austrade, the Department of Industry and AWA waterAUSTRALIA, the Mission provided an opportunity for delegates to connect to key Chinese and surrounding market contacts and business ventures in the industrial provinces of Jiangsu and Guangdong. Austrade has identi ed China as one of the key growth markets for exports from Australia's water sector. The level of investment by both government and industry in China, in response to environmental and water challenges, is of an unprecedented scale, and mission participants gained a rst-hand view of the market -- in particular the eagerness of the Chinese market to source innovative Australian knowledge, products and services. This eagerness led to a signing by AWA and the Nanjing Institute of Environmental Science, of ciated by Water Supplier Advocate, Mr Bob Herbert AM. The Team Australia approach from the Government, AWA WaterAUSTRALIA and mission participants in the lead-up to and delivery of the mission is a formula that works well and leads to more effective international missions. To enter a market such as China with the support of the Australian badge of government is an approach that resonates strongly with the local customer base, and the layers of government that have such in uence in the market. Over the course of the mission, participants exhibited in the Australian pavilion at the Water Expo + Water Membrane China 2013 (WEC 2013), pitched their products to potential Chinese buyers, investors and government of cials, and took advantage of tailored business matching. See the box below for Optimatics' experience of the Mission. A PARTICIPANT'S STORY "The Australian Water Solutions Mission to China offered Optimatics a time-ef cient, high value for money opportunity to gain rst-hand experience of the market potential of our software in China. "The opportunity to travel to three major cities in a short space of time also helped to highlight the scale and diversity in the market, which will inform our process of determining the best approach to marketing and business development. "I came away from the Mission feeling much better informed and in a good position to direct the development of our company's strategy for exporting to China in the future." -- Elsinore Mann, Client Support Manager ANZ/UK, Optimatics What's next? Participation evaluation will now be reviewed to help in determining the next steps toward further securing opportunities in China. Stay up-to-date. Visit www.awa.asn.au/wateraustralia for information on future opportunities.
Water Journal December 2013
Water Journal April 2014